Have you heard about Moringa tree seeds? They are rich in antioxidants, Vitamin A and Vitamin C and have incredible purifying and detoxifying properties. An essential ingredient in our «Urban-Detox» Complex, specific protein fractions from Moringa seeds help shield skin from environmental pollution.
In the modern world, our lives are becoming increasingly hectic. The lifestyle of active people, especially of those living in highly populated urban areas, may lead to unexpected skin problems induced by stress and pollution.
Urban skin is attacked daily by gas pollution – sulfur dioxide, nitrogen dioxide and carbon dioxide, all cytotoxic gases which generate free radicals and damage cellular membranes – while micro-particles – created during the combustion of oil and fuel, as much as from home and industrial dust – cover the skin’s surface with an invisible film that can dull and “poison” it! Constant exposure results in dullness, dryness, fine lines and over-pigmentation, leading, over time, to a loss of tone and firmness.
No skincare company can rest on its laurels in a time when skin faces its biggest challenges yet from climatic change and environmental stress.
According to the World Health Organization, 54% of today’s global population is urbanized (compared to just 34% in 1960). As more and more of us live in urban environments, the awareness of the impact of these surroundings on our skin becomes more apparent as does the need for new effective skincare products, adapted to counteract these new threats.
For over two decades, Cell Shock products have passed the test of time to become cosmetic classics, offering the “best” mix there is of active ingredients in innovative forms to tackle the physical manifestations of aging skin.
Cell Shock has improved its “best” Lifting Serum formulas by taking them to the next frontier – while retaining their original actives – the serums now incorporate botanical biotech ingredients to provide effective shielding from pollution and environmental toxicity.
Cell Shock’s classic Face Lifting Complex and Eye Zone Lifting Complex now include an URBAN-DETOX COMPLEX in addition to their signature skin-revitalizing formula to answer the needs of 21st century skin; enhancing brightness and clarity.
Moringa oleifera is an exotic tree that grows in tropical and sub-tropical areas. Locals have crushed its seeds for centuries to release their remarkable capacity to purify water. Scientific research has identified that a micro-protein present in the seeds is responsible for this purifying competence and, once isolated for cosmetic use, grants an entirely original capacity: protecting skin against particle pollution. Plus this new ingredient facilitates the removal of asphyxiating micro-particles coming from the environment. This means that particles landing on the skin, no longer “glue” to the surface, making them easily removable during traditional facial cleansing routines. And, even more astonishing, it has proved itself in tests to provide a skin protection effect against cigarette and cigar smoke!
This is combined with Nasturtium stem extract which mimics in skin how the plant metabolizes the same protein as a “glue” to seal plant wounds and allow plant tissue regeneration, supplying oxygen to the skin to aid tissue recovery.
Test it for yourself in our newly updated Lifting Complexes:
And our new Cell Shock Facial Boosting-Essence
A UK survey reported in the Daily Mail newspaper revealed that a third of British women sleep in their make up twice a week. Scary but true, this practice will eventually age you!
“Not removing your make up leads to an accumulation of environmental pollutants on your skin,” according to a local dermatologist, “this drives the generation of free radicals which contribute to the breakdown of collagen and elastin, which are necessary for skin to remain youthful. These structures naturally deteriorate with age, so we don’t really want to do anything that might speed up this process causing wrinkles and loss of plumpness.”
However, even if you religiously cleanse, tone and moisturize, you might still be doing harm if you are not carrying out your routine in a skin-friendly way.
Leaving mascara on overnight, will not only lead to clogged pores around your eyelashes which could lead to infections, such as the formation of styes, but will also dry out your eyelashes themselves, making them brittle and more likely to break off.
Instead of rubbing and tugging at this delicate area to get rid of stubborn make up, apply your remover and leave it in place while you clean your teeth. This will allow it to break down your eye make up, so it comes away with just a gentle wipe, thus avoiding the friction of rubbing. An added bonus: no more smudges under your eyes in the morning.
A quick wipe over with some cleanser is not enough to clear all your foundation. If you are going to do the job, do it right and cleanse twice. Otherwise, you could still be leaving a slight layer of powder or foundation on your skin. This barrier will prevent your favorite moisturizer from being able to do its job as its chances of it being properly absorbed are reduced.
Leaving make up on prevents our skin from undertaking its daily, natural exfoliation process, leading to a dull, lifeless complexion. And of course, if you are prone to spots, you are inviting a break-out.
And it’s not only those using make up who should follow a cleansing routine. Even without make up our face builds up a layer of dirt from sweat and pollution during the day. If you leave this where it is, it will block pores, resulting in the same problems described above.
Leaving on lipstick leads to dry, chapped, cracked lips with sore broken edges. The skin on your lips has one of least amounts of oil glands in the body and leaving the lips caked in make up will only make them dryer, so don’t forget to include them when moisturizing your face.
Cleansing is only the beginning. Follow up with a toner, which will not only remove any leftover cleanser from your skin, it will help your skin’s pH balance return to normal, and promote a smooth and healthy feel to your skin.
Choose a moisturizer suited to your skin type – even oily skins need this finishing touch. Moisturizers don’t just moisturize. They improve your skin’s hydration by forming a protective barrier that prevents the evaporation of water and increases the water content of the epidermis, both important aids in keeping our skin feeling smooth and looking plumper.
Water Shock is a paraben-free, silicon-free and allergen-free collection of cleansers, toners and an eye makeup remover, developed so consumers can select their cleanser or toner according to their skin type and texture preference. The products can easily be used in tandem with products in the Cell Shock, Force Vitale, Ageless Purity and Anti-Redness collections. However, Cell Shock White has its own set of unique cleansers and toners.
Facial essences (or essences-in-lotion) were, until recent times, an exclusivity of Asian skincare; skin-softening lotions that either replace western “toners” or can be added to a skincare regime to provide an extra level of hydration. Western toners contribute to the cleansing process by further helping to remove foreign substances while restoring the skin to its natural pH balance. Asian facial essences take this process a step further by preparing and conditioning the skin, leaving the top layer soft and ready for a better penetration of further products. Think of an essence as a kind of toner that as well as removing the impurities your cleanser may leave behind, imparts nutrients and hydration into your skin to help it better absorb serum and moisturizer. This is definitely taking a good thing and making it better.
Anyone can incorporate an essence into their skincare regime. And those who are going for a glowing almost no make-up finish will find the added hydration is a perfect way to get the best from this look. Everyone knows about the benefits of drinking water for clear healthy skin, so think of essences as a direct source of hydration. Healthy skin has a cell renewal rate of around 28 days and the potent actives in essences aid in that turnover and even help to speed it up.
Since they are a liquid, you may be tempted to apply an essence to your face with a cotton pad in the same way you would a toner, but doing this would be a waste of product. Instead, splash a little onto your hands and delicately tap it into your cheeks, forehead and chin. Tapping it into your skin will allow quicker absorption. This stage is usually followed by serum and moisturizer to seal in the goodness. The tapping application provides the added advantage of promoting circulation, so expect to emerge from the bathroom rosy-cheeked and glowing.
Our New Essences:
In a recent survey carried out in the UK and US, over 50% of women and 38% of men questioned about how they felt about their skin, answered that they considered it to be “sensitive”. However none of those who responded claimed to suffer from any specific skin disorder.
Skin sensitivity is no longer only a concern for people with a medical condition, or believed to be caused by products we come in contact with, it is now seen to be a cause-effect symptom of being under attack from a harsher, ever-more polluted environment; a part of the zeitgeist. People feel their skin is more sensitive and reactive as a result of the stress that modern living puts it under.
Added to this, more frequent extreme weather conditions and a knowledge of the ravages that sun exposure can impart on the skin, has led to an increase in the use of traditional sun protection factors in many products. However instead of bringing peace of mind, delicate facial skin can become sensitized by chemical-based ingredients which then tend to irritate rather than bring solace.
Swiss line have recognised and responded to the growing demand for effective relief in this area by formulating two products to de-stress, sooth, calm, counter redness and protect sensitive skin.
There is a lot we can do these days to look younger and healthier than our chronological age. Many of these things, for example, exercise and diet, as well as fashion, hair and make-up choices, create a “smoke and mirrors” effect … an illusion. But, to really look younger, you need to target the part of your body that ages the fastest – your eyes – with the most potent anti-aging ingredients and the latest technology. The skin around your eyes is the thinnest and most fragile skin on your body, making it particularly susceptible to the signs of aging – wrinkles, loss of firmness, uneven skin tone and under-eye puffiness – so a targeted, strategic effort is essential.
Swiss line’s Cell Shock Age Intelligence Youth-Inducing Eye Cream, a sister product to Cell Shock Age Intelligence Youth-Inducing Cream, combines a potent pharmaceutical-grade extract, botanical stem cells and molecular technology which work in synchronicity to dramatically transform the eye area.
No matter where you live you are exposed on a daily basis to UV radiation and urban pollution – car emissions, air conditioning and smoke. The result: premature wrinkles and pigmentation. But, there is no need to run for the shade or hide indoors!
Swiss line has you covered!
NEW! Cell Shock Total-Lift Day Cream SPF 20
Lifts and firms the skin as it protects it from UVA/UVB rays.
NEW! Cell Shock White Invisible Veil 50
Shields the face, neck, décolleté and hands from environmental damage.
Cell Shock White Lightening Bi-Phase Veil SPF 35
Protects skin from pollution, sun exposure and oxidation, while lightening skin color.
Lightening Bi-Phase Veil SPF 35
Total-Lift Day Cream SPF 20
Invisible Veil SPF 50
500 years ago Leonardo Da Vinci commented that when drawing portraits, the facial shape was the most important indicator of youthful attractiveness. He favored the proportions of the V-shaped face, as seen in his renowned painting of the Mona Lisa. Da Vinci's aesthetic preference has since been reinforced by researchers who have concluded that the v-shaped facial contours, typically seen on famous celebrities such as Kate Moss or Madonna, are the most beautiful.
Unfortunately, not all of us are lucky enough to have been born with the picture-perfect V-shaped jawline, and even if we were, aging can cause the skin to sag, giving the face the appearance of a broader base. But, no need to worry, Swiss line's newest, highly innovative skincare product, Cell Shock Overnight “V” Mask, can help you rectify the situation. Comprised of the Sculpting Patch-Mask and Lifting Infusion-Mask, the two-part Overnight “V” Mask addresses facial architecture and volume like no other anti-aging product. It acts not only as a shape transforming facial mask, lifting the facial contours where needed and sculpting where puffiness or sagging has compromised the oval shape of the face, but also as a night cream. Welcome to the new era of facial architecture!
Luxury skincare is not only about decadent textures, highly coveted, precious ingredients, and a price tag to go along with all of that. It is also about choice. The luxury of choice.
Many so called luxury skincare brands offer different collections and countless products, however, very few offer consumers a choice when it comes to products with the identical anti-aging efficacy but distinctly different textures. This choice enables consumers to respond to their skin condition, seasonal needs and personal preferences. Swiss line offers its customers this choice.
The Swiss luxury skincare brand, known for its rich cellular therapy heritage, technologically-advanced, precious formulations and remarkable innovation, offers: Total-Lift Light Cream, Total-Lift Rich Cream, Total-Lift Very Rich Cream, and Total-Lift Overnight Cream – three different products offering the same impressive results: firmer, smoother, more radiant-looking skin, but appealing to distinctly different consumer lifestyles and preferences.
In the past, cellular skincare products were known to contain cellular animal extracts - the placenta, amniotic liquid, amniotic cells, umbilical cord blood, etc. Animal extracts were chosen for their key role in tissue development, regeneration and cellular renewal. Swiss line originally contained stabilized cellular animal extracts together with Pentacare-Na, a plant-based complex, in their renowned signature ingredient, Cellactel. However, Swiss line, in addition to almost all of the authentic Swiss skincare brands now no longer use animal extracts due to ethical reasons, as well as the incredible, high-tech advances that have recently been made in the science of skincare.
In the last decade or so, there has been a tremendous amount of research in the field of biotechnological and botanical extracts. In fact these super-star ingredients, when paired with retinoids, peptides, antioxidants, vitamins, and more, are now the latest tool in the fight against aging skin as they offer highly sophisticated transport systems, such as liposomes, encapsulated retinol, micro hydra sponges, etc. that deliver them directly to the cells. So, cellular skincare now refers to ingredients that deeply penetrate the cells, and not necessarily ingredients that contain live cellular extracts.
Due to Switzerland's excellent reputation for reliable, high-quality products, both domestically and abroad, there are a growing number of cosmetics brands claiming to be Swiss-made. The wrongful use of the Swiss designation is having a very negative impact on the authentic Swiss-made cosmetics, like Swiss line, resulting in a loss of their reputation, and a dilution of their value.
Agnès von Beust, lawyer for Swiss Federal Institute of Intellectual Property explains that the name “Switzerland”, as well as designations such as “Swiss”, “Swiss quality”, “Made in Switzerland”, “Swiss-Made” or others containing the name “Swiss”, can only be used for products manufactured in Switzerland. According to the actual legal practice, there are two conditions that must be fulfilled for goods to be legally labeled as being of Swiss origin:
Many people associate great skincare brands with Switzerland and place tremendous trust in the products that are made in Switzerland. But, is Swiss skincare really the best?
In Switzerland, unlike other countries in the world, skincare lines have emerged as a natural evolution of the developments in the medical and pharmaceutical fields. This has, from the start, bestowed Swiss skincare products with technically advanced ingredients and a results-oriented focus, making Swiss skincare amongst the best skincare in the world. In other countries skincare has often evolved based on fragrance, color cosmetics, or fashion.
Many of the best Swiss skincare brands, like Swiss line, can trace their origin back to the Swiss medical clinics founded in the 1900s. These brands are known for using medical-grade ingredients and the latest technology. So, what do you think… is Swiss skincare the best
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