In a recent survey carried out in the UK and US, over 50% of women and 38% of men questioned about how they felt about their skin, answered that they considered it to be “sensitive”. However none of those who responded claimed to suffer from any specific skin disorder.
Skin sensitivity is no longer only a concern for people with a medical condition, or believed to be caused by products we come in contact with, it is now seen to be a cause-effect symptom of being under attack from a harsher, ever-more polluted environment; a part of the zeitgeist. People feel their skin is more sensitive and reactive as a result of the stress that modern living puts it under.
Added to this, more frequent extreme weather conditions and a knowledge of the ravages that sun exposure can impart on the skin, has led to an increase in the use of traditional sun protection factors in many products. However instead of bringing peace of mind, delicate facial skin can become sensitized by chemical-based ingredients which then tend to irritate rather than bring solace.
Swiss line have recognised and responded to the growing demand for effective relief in this area by formulating two products to de-stress, sooth, calm, counter redness and protect sensitive skin.
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