Swissline’s brand new Glamscience Centre on the ever-so fashionable Huaihia Road in Shanghai was the place to see and be seen on May 21, 2019. Joining its new neighbours, Tiffany, Prada, Miu Miu, Gucci, Dolce & Gabbana, Valentino and Versace, Swissline opened its spectacular 300sqm flagship location.
Situated within the Hong Kong Plaza shopping mall, the Glamscience Centre boasts eye-catching retail areas decorated with rose coloured marble countertops as well as 5 state-of-the-art Swissline treatment rooms exuding the brand’s unique “glamscience” vibe.
Having flown in from Switzerland specifically to mark this momentous occasion, Swissline CEO Christophe Lesueur and International Brand Director Custodio d’Avo, joined Arthur Tsao to welcome a well-heeled crowd consisting of famous makeup artists, stylists, dermatologists and beauty trendsetters. The guests drank pink champagne, enjoyed some live music and were treated to insightful presentations by Claire Zhang, Doctor of Medicine, and Mock Chen, Cosmetology Master, who shed some light on skincare’s most popular trends and the industry’s “it” ingredients.
The Glamscience Centre, now fully open to the public, has been designed to provide a one-stop beauty destination for China’s super savvy, skincare conscious consumers, as well as cosmopolitan tourists, looking for youth-inducing products and treatments.
“Chinese consumers are very technology driven, they know their skin's needs and the ingredients they want to find in their skincare formulas", explains Glamscience Centre Manager, Ms. Hongmei Zhang.
All of Swissline’s prestige, anti-aging retail products, as well as the luxurious co-branded skincare products developed exclusively with Switzerland’s renowned Clinic Lemanic, are available at the Glamscience Centre. In fact, Dr. Veronique Emmeneger, Clinic Lémanic Co-Founder, flew to Shanghai for the opening festivities.
In addition to a retail offering, the Glamscience Centre offers seven customizable professional results-oriented Swissline facial treatments performed by top aestheticians in the beautiful treatment rooms. With visuals of the Swiss mountains adorning the walls, if you close your eyes and relax you can almost imagine yourself there.
If you are in Shanghai, be sure to pop into the Glamscience Centre and welcome the “new kid on the block!”
Hong Kong Plaza
No. 283, Huaihia Road Central
+86 21 5386 1768