GUM - Red Square
It is not just the largest department store in Russia, but a Russian landmark dating back to the days of the tsars. Located opposite the Kremlin in Red Square, it is the “go-to” destination for arts and cultural activities, dining, and of course shopping!
GUM has the look of a royal palace, which is particularly fitting as a point-of-sale for Swissline, as the skincare brand was founded by a Russian prince. Locals and tourists, alike, purchase Swissline consumer products here in this historical setting, in the lap of luxury.